Magic to go national as part of Bauer radio expansion plans
Bauer Media UK has revealed a new radio offering which will see the multi-platform media company focus on audience growth and launch an expanded local portfolio.
Magic, Kiss and Absolute Radio are at the centre of the national radio growth strategy, with changes due to take place from January 2015.
Launching as a national service on DAB Digital Radio, Magic has a new “good-mood” music proposition. The station is currently broadcast to 1.9m Londoners. Meanwhile, Kiss will see its brand ...
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