Rajar: Bauer Radio sees 50% of all listening go digital
Bauer Radio saw half of its UK listeners tune in via digital in the first quarter of the year, while its Magic 105.4 reclaimed the crown of the capital.
49.1% of Bauer Radio listeners tuned in through digital, compared to an industry average of 36.6%.
In its Passion Portfolio, Kiss’s national reach rose 12% year-on-year to 4.6 million adults (15+) each week. The station reached an average of 1.84m weekly listeners in London for the first quarter of the year.
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