It’s not every week that a sync is described as “magical” in this column, but then, Cosmo Sheldrake’s hook-up with Apple isn’t your average ad.

Released in 2018 on the London-based singer and multi-instrumentalist’s The Much Much How How And I LP, Come Along is a skewed pop song typical of its maker. Apple paired it with its spot for the iPhone XR, which sees a cast of hundreds scurrying around in colourful suits.

“It’s leftfield enough that it just ...