March is turning into a busy month for Ruelle.

Real name Maggie Eckford, the Mississippi singer features on Lesley, from Dave’s debut album Psychodrama, while her music drives the spring/summer 2019 campaign for online shopping company Very.co.uk.

The new ad deploys soft-focus shooting to deliver a poignant message and is soundtracked by Ruelle’s Where We Come Alive, a song Steve Philips at Concord Music describes as “very special”.

“It was great working with Dave Bass and the team at Theodore, ...