The Box Plus Network has appointed Athena Witter as the network’s new production director.
In her new role, Witter will take responsibility for the company’s programming, commercial production and central production management teams.
She will head up the network’s production offering, where she will lead on the creation of original content, strengthening the network's youth entertainment content portfolio across broadcast and digital platforms.
Witter joins The Box Plus Network after six years at ITV, where she served across daytime programming though to her most recent position as the head of entertainment, comedy and drama for online and brands.
Matt Rennie, managing director at The Box Plus Network, said: “We’re really pleased to have someone of Athena’s experience and production expertise join The Box Plus Network. She is an excellent addition to senior management who will lead our talented team to develop exciting, new original content”.
Witter added: “Joining The Box Plus Network is a very exciting move for me – not only is it the UK’s largest and most-watched television network, it has huge plans for original content in the pipeline for 2017. I’m so proud to be leading the change and developing brand new multi-platform content that the network's audience will love.”.