Warner Music Group has become the first major music company to team up with video streaming platform Vadio.
The deal that will provide the streaming and its distribution partners access to thousands of music videos from WMG’s vast artist line-up.
Vadio’s network of partners includes leading web destinations and apps that host more than 80 streaming music video channels.
“Vadio provides a smart service that gives partners quick and easy access to our artists’ content, within a ready-to-go video platform,” said Ron Wilcox, executive counsel, business affairs, strategic and digital initiatives, WMG. “Vadio’s extensive distribution network of video channels expands the potential for Warner Music artists to connect with new fans, while creating new revenue streams on our artists’ behalf.”
According to a year-end report from Nielsen, video streaming increased 101.9% in 2015, year-on -year. The addition of Warner’s video catalogue to Vadio’s ChannelMaker curation platform means Vadio partners can now curate complete music video channels from a library of thousands of videos.
“We pride ourselves on empowering new business models that create new revenue streams for content creators and media partners,” said Bryce Clemmer, CEO, Vadio. “For that reason, we are very excited about our partnership with Warner Music Group.
“We believe video will get integrated into every digital media destination. Therefore we are making it possible for artists, brands, and media partners to deliver high quality videos by making Warner’s video library viewable across large scale consumer experiences.”