Adele was up against fifty other contenders last night including Simon Cowell, One Direction and Lady Gaga.

The list was calculated by market intelligence consulting firm, Media Measurement who worked together with music channel network, Box TV to analyse an artist's current assets (i.e. their wealth; social media fan base), alongside their salience (the degree to which they are in demand measured by recent airplay, media and word-of-mouth buzz, commercial endorsements, awards and web search interest).

David Young, director of ...