IPC’s Uncut pushed against market trends with an average readership increase over a six month period in the latest ABC figures, while NME figures continued to slide.
NME recorded an average of 23,924 readers at the end of June this year – a 13.5% drop over the six month period following December 2011 when the average stood at 27,650.
With average NME readership at 29,020 in June 2011, the mag has seen a drop of 17.6% year-on-year.
Uncut, however, saw a 1.1% increase in its average readership in the December – June period. It went from 62,305 to 63,033 over the six months. Year-on-year, Uncut’s readership declined by 4.5% having been at 66,004 in June 2011.
On NME's performance, publisher for IPC's music brands Emily Hutchings said, “This has been a challenging period but we remain committed to expanding the NME audience across various platforms.
"Online, NME.COM continues to grow and was recently recognised as best consumer website by the AOP; NME’s use of social media was also recognised at this year’s AOP Awards; and it’s also been a period of growth for NME’s mobile share – all great achievements. NME’s live events including the NME Awards, which this year saw Florence & the Machine, Pulp and Noel Gallagher on the same stage, also help music fans get closer to the action and experience the brand live.
"This year NME has continued to develop its position as an international brand with launches in India and more exciting projects to follow. With the magazine celebrating its 60th birthday next month, and editorial developments planned by new editor Mike Williams, it’s set to be an exciting period for NME.”
On Uncut, Hutchings said, "Uncut has had a fantastic start to the year. With a recently redeveloped and relaunched magazine and website, the Uncut brand has gone from strength to strength. This period, Uncut magazine has outperformed the market and stabilised circulation to be up PoP, which is no easy task in the current climate.
"Our commitment to grow the brand across multi platforms has led to successful magazine app launches, such as David Bowie and Springsteen, and also a desire to expand our remit of live partnerships and events. With more developments in the pipeline this year we are sure that the current success of the brand will keep building.”