Bauer has reiterated its commitment to its music brands across multiple media channels after average readership slips for both Kerrang! and Mojo in the latest ABC figures.
Kerrang! recorded an average readership of 40,203 at the end of June this year, representing a 4.5% decline over a six month period – its readership average stood at 42,077 at the end of December last year.
The magazine shows a 6.6% average readership decline year-on-year, having had a total average net circulation of 43,033 at the end of June 2011.
Bauer’s Q magazine suffers a much more substantial decline, however, seeing a 16.7% decline between December 2011 and June last year. It went from an average readership of 77,522 to 64,596.
Q saw a year-on-year readership decline of 19.7% from 80,418 in June 2011.
Mojo saw the smallest decline of the Bauer bunch, with average readership dropping just 2.7% in the six month period, December-June, from 87,555 to 85,149. Its average readership dropped 2.4% year-on-year having stood at 87,262 at the end of June 2011.
“Bauer’s influential music brands continue to perform well with MOJO remaining the biggest title in the music market, attracting a highly loyal audience of music connoisseurs,” said Rimi Atwal, publishing director for Kerrang! Mojo and Q.
“Q remains the voice of mainstream music under new editor, Andrew Harrison. As we look forward to the Q Awards this quarter, the on-going investment into the brand is demonstrated by the imminent launch of an enhanced iPad edition which will deliver Q in tablet form with a host of multimedia benefits.”
“Kerrang! has delivered another strong performance and the brand continues to attract a growing audience of passionate, young, brand savvy consumers across its radio, TV and social media platforms. Kerrang! is one of only a handful of brands that offers advertisers a route to a lucrative young audience.”
Bauer Media chief executive Paul Keenan said more generally, “Bauer’s multi-platform brands continue to perform well and are reaching new audiences through innovative new digital launches, an integral part of our strategy to deliver content to consumers whenever, wherever and however they want it.
"Our magazine brands are influential amongst consumers, as evidenced by the Anatomy of Influence study, and with our consistent focus on investment in our products and brands, the reach and relevance of our brands will continue to grow.”
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