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ABC: The Fly readership up 8.2% YoY, Stool Pigeon increases 1.7%, Properganda boasts 68% leap

Tom Pakinkis
The Fly

Indie music magazines have faired well in the latest ABC report, with The Fly and The Stool Pigeon seeing small increases in average readership and Proper Music Distribution’s Properganda seeing a huge rise.

Channelfly Enterprises’ free monthly The Fly saw an 8.2% increase in average readership during the six months from December last year to June 2012, moving from 100,574 to 108,827.

It’s year-on-year readership figures show an 8.4% increase, having stood at 100,386 in June 2011.

The mag improves on the last set of ABC figures, then, having shown a 0.4% drop in year-on-year readership in February.

Meanwhile The Stool Pigeon saw a small increase, it’s average readership up 1.7% period-on-period. It went from 53,676 at the end of December last year to 54,588 at the end of June.

Properganda magazine made the most impressive leap of the indies, however, with a period-on-period jump of 64% and an average readership increase of 68.8% year-on-year.

It claimed a 46,542 strong average readership in December and 76,339 at the end of June 2012 compared to 45,212 at the same point last year.

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Tags: magazine, ABC, The Fly, The Stool Pigeon, Properganda

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