Absolute Radio reveals summer festival strategy

Murray Stassen

Absolute Radio has announced a comprehensive summer strategy for its Absolute Radio Live 2014 campaign.

With exclusive ticket sales partnerships, interviews and live music presented under the slogan ‘We’ll take you there,’ the station aims to “drive deeper digital audience engagement.”

The station will be on site at The Calling Festival for exclusive interviews and content gathering and Cornbury Music Festival where it will present the Absolute Radio Comedy stage. It is also an official radio partner at Barclaycard ...

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