AEG Live & The Royal Parks today (January 23) revealed the details of a new summer event to be held in Hyde Park, London.
Barclaycard British Summer Time is a 10-day event due to take place between June 28 – July 7. AEG was awarded the five-year contract to create this event in Hyde Park towards the end of last year.
The first headline performers to be revealed are Bon Jovi who will play on July 5. Other headlining and supporting music artists – to be announced - will play over back-to-back weekends in ticketed events.
Each live music-packed weekend will be linked by a midweek programme of diverse entertainment. From Monday to Thursday, the entire Barclaycard British Summer Time site, saved for the main stage, will give visitors the chance to get involved with smaller, more intimate events offering film, music, literature, sport and a specific family day.
Jim King of AEG Live and Event director said: "After a great deal of planning and hard work, we are so proud to announce what will no doubt be an incredible event for London. Barclaycard British Summer Time takes everything we have learned indoors at our other venues - in creating the amazing experiences at The O2 - and shares it within the world’s greatest outdoor venue, Hyde Park.
“We literally started with a blank canvas and in Barclaycard British Summer Time, we have created what we believe to be the ultimate in summer events - fantastic music, great food, drinks, farmers markets, theatre, film - and much more incredible entertainment across a full 10 days. The list is endless!”
Across Hyde Park there will be four themed zones within the Barclaycard British Summer Time site, each with its own specially-designed installations and entertainment, restaurants, bespoke salons, pubs, cocktail bars, cafes, bistros and independent food stalls.
AEG Live has made a multi-million pound investment and a five-year commitment.
James Russell, The Royal Parks, Head of Events said: “This is a new era for entertainment in Hyde Park. Hyde Park has such a wonderful heritage in hosting world class concerts in the heart of London, dating back to 1969. Today, we are looking forward, and along with AEG Live, we are very excited to be bringing the Barclaycard British Summer Time event to this iconic location that is recognised around the world.”
Rob Hallett, president, International Touring, AEG Live commented: “It is fabulous that, as we begin to celebrate a decade of working together with Bon Jovi, we come together again to launch a reimagined series of shows at the iconic Hyde Park.”