AEG secures £16.5m in brand and naming rights deals for SSE Hydro arena
The fruits of AEG’s strategic partnership with the operators of The SSE Hydro – Scotland’s brand new and largest purpose built arena have been revealed with the venue’s naming rights deal worth £15 million and £1.5m in brand sponsorships having been secured to date.
AEG’s commercial arm, Global Partnerships has been working with The Scottish Exhibition Centre Limited (SECC) prior to the venues launch to secure brand partners. It was also behind the naming rights deal with energy supplier SSE.
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