As previously speculated by Music Week, AEG has announced the launch of its ‘fan friendly’ ticketing service AXS.com in the UK.
The service will officially launch for the O2 date of the long-awaited Girls Aloud reunion tour. Girls Aloud announced their two-night run at The O2 arena for March 2013 at a glitzy press conference on Friday at The Corinthia Hotel.
AEG says that AXS.com will appeal to fans not only for its AXS Invite service, which allows ticket buyers to reserve adjacent seats for friends, but for AXS Waiting Room – which allows fans to enter payment details and view available seats before general tickets go on sale.
Meanwhile, AXS also offers free print at home. Fans in the UK will not be charged any fee for printing at home for tickets purchased thru AXS.com.
Dean DeWulf, Vice President AXS Europe, said, “We are truly changing the way people buy tickets. We believe buying a ticket to see your favourite artist should be simple, convenient, social and fair. AXS.com is built around the fan.”
Rebecca Kane, General Manager of The O2 Arena, added, “The O2 prides itself on providing the very best entertainment experience, so we are naturally very excited about the introduction of AXS.com for The O2 and the 2 million regular ticket buyers who choose to visit us every year.”