UKF parent AEI Media has expanded its events strategy around the globe as it announces the appointment of Jenni Cochrane.
A former director of tours & events at Ministry of Sound Group, Cochrane helped deliver a live strategy for brands including MoS, Hed Kandi, Dance Nation and Global Underground.
The exec joins AEI as head of international events – managing a newly expanded events team which also includes Owain Harris,who joins as promotions manager. Tom Dunn has been promoted to promotions and operations co-ordinator.
Luke Hood, founder of UKF, comments: “UKF as a brand is growing at an incredibly fast pace as demonstrated by the recent 1 billion YouTube hits milestone, huge compilation sales, and sell-out shows and festivals both in the UK and the US. Appointing Jenni as a senior and experienced head of international events and growing the team is a natural next step in line with our global growth ambitions.”
“UKF is expanding rapidly internationally with an exciting schedule of approximately 15 new shows in the pipeline over the coming 3 months. The strategy is to take the already successful model we have created in the UK and deliver a series of events in key territories, including USA, Canada, Poland, Hungary, Germany, Slovakia, Belgium, Holland, Bulgaria, and Australia. UKF events will be held across a number of tiers, including club shows, artist led tours and larger arena shows and festivals. All larger shows will be branded ‘UKF Bass Culture’, the live brand for huge UKF shows”, he continues.
Cochrane added: “I am extremely excited about joining AEI Media, I have known the senior team for many years and have always had the utmost of respect for the business and the way it continually reinvents itself, introducing pioneering new brands into the portfolio. Having the opportunity to become a key part of this team and help orchestrate the global expansion of UKF is a great challenge and I am looking forward to growing a healthy global events business, putting UKF at the forefront as a market leader in the live sector."