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AIF to host seminars on bad weather and festival marketing

Tom Pakinkis
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AIF will host a new event in February focusing on festival marketing and bad weather management. 

The series of seminars - to be held on February 6 in London’s Southbank Centre Royal Festival Hall - will follow AIF’s 2012 Structural Safety And Crowd Management Conference.

The first half of the event will delve into the details of how to prepare for bad weather – from the planning of the festival through to what to do if bad weather hits.

It will be kicked off with a seminar by Simon James (The Event Safety Shop) that will cover contingency planning for UK outdoor events and how to respond to emergency situations that arise as a result of the weather.

This will be followed by a panel discussion investigating measures that can be put in place so that, should bad weather arrive, procedures can be swiftly and safely implemented and all the necessary legalities are covered. The panel will include Emma Parkinson (OXFAM), Shaun Coyne (Hyperion Adjusters), Simon James (TESS) and Steve Reynolds (Showsec).

The second half of the event will look at festival marketing and provide information on how to make sure the right audience is reached with the right message and at the right cost.  

Ian Compton (CMS) will go into depth on media strategy on a small budget through to the ins and outs of social media.  Following this Tom O’Meara (Digital Content Specialist) will cover how to effectively utilise all the free promotional tools available.

A panel discussion will cap off the day on securing sponsorship and funding in order to deliver exceptional events, without compromising the festival’s brand. The line up for this panel will include Greg Parmley (Intellitix), Chris McCormick (Bluepeg), Dan Walsh (We Are Full Fat) Freddie Fellowes (Secret Garden Party) and Gary Pitt (Get In Bed).

Ben Turner, co-founder and deputy chair, AIF said "Problems arising from increasingly frequent episodes of extreme weather conditions during the festival season are becoming far too common.

It used to be an issue we'd read about in Europe but now it’s in the UK and it’s likely to continue.

“It's the responsibility of the organisers and their staff to ensure that contingency planning is properly considered prior to the event, should it need to be implemented at the last minute. The morning sessions in this series of seminars will cover everything necessary to make sure all festivals are committed to giving their audience a safe and enjoyable experience - come rain or shine."

Event Details

Date: 6th February 2013

Time: Morning Session –9:30 to 13:10

Afternoon Sessions – 14:10 to 17.15

Venue: Level 5 Function Room, Royal Festival Hall, Southbank Centre, Belvedere Road,  London SE1 8XX

Cost:

Full day Conference: £80

Full day (AIF Members): £60

Half day – morning only  £50

Half day – morning only (AIF Members)  £35

Half day – afternoon only  £50

Half day – afternoon only (AIF Members)  £35 

Tickets must be purchased in advance from: http://aiforg.com/events_view.php?event_id=26

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