The Association of Independent Festivals (AIF) is celebrating its fifth birthday by unveiling new consumer research that shows its 44 member festivals contributed over £213m to the UK economy in 2012.
This average spend is a drop per capita from the last two years (2011 was £461.58), but 69% of consumers felt the recession affected their spending on general entertainment in 2012, as opposed to the 72% surveyed in 2011.
The total AIF audience capacity reached 557,000 in 2012, with ...
To access this article you need to be a subscriber. If you are a subscriber login below.
Login NowIf you have previously taken a trial you will need to subscribe to access this article.
Subscribe Now