Acclaimed director, David O. Russell - the man behind films such as Three Kings and The Fighter - has created the campaign's three commercials, which focus on the sophistication and camaraderie shared between modern Ketel One consumers.

Alberta Cross make an appearance in a bar setting in one of the three commercials, as a group of friends enjoy a private concert at an exclusive underground club. Longer form music videos from the ad set are also available at the brand's ...