Alix Kram named VP, Global Brand Licensing at Warner Music Group's WEA
WEA Corp., the artist and label services arm of Warner Music Group (WMG), has appointed Alix Kram to the role of vice president, global brand licensing.
Her responsibilities include overseeing the consumer products and brand licensing strategy for the company, as well as developing retail partnerships and new product lines in collaboration with WMG’s labels and their artists.
Kram joins WEA from theKRAMcollective, a creative product and marketing agency that she founded. The exec will be based in New York ...
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