Alt-J album sales double after Mercury win

Tim Ingham
Alt-J album sales double after Mercury win

Alt-J, more than doubled sales of their album An Awesome wave last week after winning the Mercury Music Prize, with a 150% week-on-week sales uplift.

The win helped give them their highest chart position to date since the record was released at the end of May 2012.  The album jumped 13 places in the Official Albums Chart from Number 27 to 14, charting higher than any of the band’s fellow nominees.

The BPI reports that the indie quartet experienced a sales uplift of 411% in the eight-week period from the nominations launch to the ceremony with their critically-acclaimed debut, selling almost 46,000 copies since its nomination in mid-September 2012. 

Fellow nominees and Scottish art-rock newcomers Django Django saw a sales boost of 221% when comparing last week’s sales (Week 44) to those prior to the nominations launch (Week 36), whilst London-born soul-singer, Michael Kiwanuka, experienced a 125% sales uplift with his debut album, Home Again, in the same period. 

Week-on-week sales increases for the two acts following the ceremony totalled 52.1% and 37.3% respectively.

Mercury-shortlisted albums from Plan B, Richard Hawley, Roller Trio, Lianne La Havas, Ben Howard, Field Music, Sam Lee, The Maccabees and Jessie Ware all saw sales rise in the wake of the award show.

Congratulating the nominees on their achievement, BPI Chairman Tony Wadsworth said: “This year’s Mercury Prize was brimming with great new music and played testament to the creativity, hard work, and investment of UK artists and record labels of all shapes and sizes.  Today, the ceremony remains an important platform for showcasing some of the best new British music.

 “Congratulations to Alt-J and to the Infectious label, and to all those who were shortlisted!”

In 2011, PJ Harvey’s winning album Let England Shake saw a sales uplift of almost 800% week-on-week as the album leapt up the Official Albums Chart from Number 181 to 24, the highest jump in the 20-year history of the show.



Tags: Alt-J, Mercury Music Prize

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