'First bionic pop artist' to feature in C4 campaign

RHIAN JONES

British singer/songwriter Viktoria Modesta will feature in new Channel 4 campaign, Born Risky, aimed at tackling society's pre-conceptions of disability.

A short film will screen during an ad break for the X Factor Final show on ITV on Sunday, December 14, starring Modesta, who, with a prosthetic limb, is tipped as the "world's first bionic pop artist".

Modesta performed at the Paralympic Games' closing ceremony in 2012, however, claims that certain doors in the music industry have remained closed due ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...