Amazon gained record market share over Christmas - report

Tom Pakinkis

Amazon grew its share of the entertainment market share to 23.4% (up 3.1%) in the run up to Christmas last year.

That’s according to figures published by Kantar Worldpanel for the 12 week period ending December 23 2012.

“Christmas resulted in an all-time record share for Amazon,” said Kantar Worldpanel consumer insight director Fiona Keenan. “The retailer posted growth across all categories, with its most notable performance in CD sales – historically HMV’s stronghold.

“However, this doesn’t necessarily mean it would benefit the most from possible HMV store closures. HMV shoppers are more likely to shop in physical stores, leaving the likes of Game and the grocers in a good position if HMV leaves the high street – particularly if they react quickly.”

The consumer knowledge and insights company also reports that Asda is the only grocer to have grown its share of the entertainment market, now standing at 10.4% - although its performance is put down to success in the video games sector.

“Amazon’s strong performance may not sit so well for the wider industry as a move away from the high street brings with it a move away from impulse purchasing,” said Keenan. “Last year, HMV music customers spent £61m on CDs picked up while browsing. Generating sales in this way remains a challenge for online retailers.”


Tags: Amazon, Retail, online, christmas

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