The new interactive campaign, in conjunction with Channel 4, celebrates the power of live music to entertain, inspire and create lasting memories whilst also highlighting American Express' involvement in live music. The campaign also draws attention to American Express' 'Preferred Seating' programme, which is available to its cardholders.

Entrants are invited to share photos, videos and memories of their favourite music experience online in one of three categories: My Shared Story, My Memorable Story and My Inspired Story. A total ...