Apple has stepped into the music streaming world, with the unveiling of Apple Music at WWDC 2015 today.
The best was saved until last at the Apple event, with Tim Cook revealing the new service after a video chronicling the history of music, which Apple of course has played its own significant part in.
Jimmy Iovine (pictured) then took to the stage to introduce "one complete thought" for music, having described the current music eco-system as a "fragmented mess".
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