Apple to drop Beats brand for 'Apple Music' streaming service - report
Apple’s long anticipated streaming service will be called ‘Apple Music’, according to reports.
While the platform will be powered by the Beats Music technology that was acquired by the tech giant in May last year, the Beats brand will not be used, according to 9to5mac.
The service will also have “deep networking integration for artists”, according to industry sources close to the site.
Artists will have their own pages upon which they can post tracks, photos, videos and updates. ...
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