Founded in 2006 by Bono and Bobby Shriver to engage businesses and consumers in the fight against AIDS, (RED) partners with brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund.
As part of the campaign (RED) is working with CrowdSurge which will allow music fans to buy (RED) tickets at venues and artists are auctioning premium seats and exclusive packages to help fight AIDS through the (RED)ROWS initiative.
Coldplay are the ...
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