Live Nation's Michael Rapino: 'Artists are the best brand managers'
Live Nation president and CEO Michael Rapino has said rock stars are "the best brand managers in the world" in a new interview.
Speaking to Adweek, US-based Rapino praised the marketing skills of artists such as The Rolling Stones and Jay Z.
"I've met plenty of CMOs [chief marketing officers] in life, and I always say that I've never met any that can hold a candle to rock stars, who I truly believe are the greatest brand managers in ...
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