Asquared Entertainment has partnered with Warner Music Group’s Alternative Distribution Alliance (ADA) for an exclusive European distribution deal.

The boutique record label, publishing and management company sources and develops talent of African descent across the entertainment industries.

Through the partnership, African artists will be given the opportunity to get their music distributed by a major label outside of Africa.

Discussing the new deal, Asquared chairman Alexander Amosu said: “Only a handful of African acts get signed by major labels, Asquared ...