The Reclusive Barclay Brothers debut single, We Could Be Lonely Together, is available on iTunes and the release is accompanied by an instructional video that explains how people can get their hands on what the band call "incentives".
The video asked viewers to visit the aptly named site www.newlowformusic.com to submit their e-mail address and over the subsequent 30 days, the band will randomly pick 100 people to receive their £27 share of the cash.
The band claims that paying people to listen to music is the only logical conclusion to the current trend of giving music away for free. The stunt has been inspired by payola scandals, where djs were bribed to play records. The band's singer Pauline Johnston says, "We thought that payola sounded like a smart idea, so we decided to do our own version."