Beats Electronics is to launch its own on-demand music streaming platform this summer titled Beats, the service will “heavily rely on hand-curated lists” according to co-founder Jimmy Iovine.
Making the announcement yesterday, Iovine suggested the inclusion of smart playlists flagged up depending on a user's location. “We are making tons and tons of curated lists," he said. "If you go the gym, we’ll know where you are. So when you wake up in the morning, there will be a list waiting for you.”
The lists, “curated by real pros”, are what will differentiate Beats from other music services such as Spotify, Rhapsody, Muve and Slacker, he said.
Iovine did not specify exactly how much Beats music service would charge, but said it would likely charge the same thing as everybody else, approximately $10 a month.
Beats also promises to give artists better access to information on who is listening to their music.
Nine Inch Nails frontman Trent Reznor is to oversee the service’s curation efforts, which will use algorithms to serve up personalized playlists for each listener.
The new music service has been born out of the company’s purchase of streaming service Mog last year, which according to Iovine “was a failed utility,”.