In an attempt to boost the introduction of its new streaming service Daisy, Beats Electronics CEO Jimmy Iovine has reportedly been in talks with telcoms provider AT&T regarding a partnership for its launch.
CNet reports that the plan is to bundle Daisy with AT&T data plans to gain market share swiftly.
Sources familiar with the talks have said that the negotiations regarding finer details are still in the early stages, such as what level of limited free access to ...
To access this article you need to be a subscriber. If you are a subscriber login below.
Login NowIf you have previously taken a trial you will need to subscribe to access this article.
Subscribe Now