Ben Cook: 'Atlantic works with artists who shape the market, rather than follow it'

Congrats to the guy that signed me. Ben is now the big bawse.”

Ed Sheeran’s excited tweet from April, posted in reaction to Ben Cook’s promotion to president of Atlantic Records, spoke volumes about the then-Asylum exec’s closeness to his artists.

Sheeran’s keenness to publicly celebrate Cook - the man who backed him amongst a wave of industry scepticism in 2011 - reflects a trusted, unbroken A&R relationship that has generated staggering global success. Cook’s ability to gain genuine ...

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