The Super Bowl half-time performance by Beyonce and Destiny's Child at the weekend has led to phenomenal digital album sales uplift for both acts.
Billboard points to industry sources suggesting a significant increase in digital album sales following the event with Beyonce's rising over 230% while Destiny Child's accelerated by more than 600%.
This was aided by specifically-timed discounting at e-tailers, while the Destiny's Child album uplift figures were further boosted by their new Love Songs compilation album released last week.
Increase in single sales amounted to 85% for Beyonce and 300% for Destiny's Child.
This weekend, Beyonce officially revealed the details of her forthcoming world tour, The Mrs Carter Show, after images were leaked the previous week.