Bloom.fm has started its first major advertising campaign this week, giving the mobile music streaming service major visibility on buses and tube stations throughout London.
The campaign, carrying the slogan The Music App, will run alongside integrated mobile marketing activity. An estimated 75% of 15 to 34-year-olds in London will reportedly see the campaign around 10 times.
Discussing the plans, Jonathan Clark, marketing director at Bloom.fm said, “The time is right to start telling people about our fantastic service. We ...
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