Bloom.fm reaches half a million registered user milestone

Mobile music service Bloom.fm has surpassed the 500,000 registered user milestone.

The feat was achieved in October, as the brand - which has a £1 per month subscription tier -
rolled out its first brand advertising campaign that ran on London tubes and buses.

Bloom attracts a young demographic and reports more than half of the app’s users (54%) are under 25, with 8/10 (83%) under 35.

The recent launch of an Android app was followed by over 100,000 installs ...

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