It has been formed by LA-based Tina Vukovic - who has worked with Guns n Roses, Interscope and Capitol - and, in the UK, Simon Harvey, who previously ran Barrington Harvey, one of the most successful agencies in the video games industry.

Harvey said: "Bosh spans our experience and knowledge of success in two continents and their creative and entertainment industries. As well as working with our partners, we will also be developing our own consumer and business focused events ...