Box TV has launched an alternative online advertising solution where brands can target audiences by channel and environment using viewer data.

Using in-stream ad-replacement technology developed by Yospace, with ad decisioning performed by Tremor Video, replacement adverts will be introduced into its simulcast and then app streams in real-time.

The new adverts can be interactive, so users can click straight through to the dedicated brand website. There will also be enhanced data available to advertisers, who will be able to ...