Music industry execs gathered in London yesterday for a BPI and Musicmetric lead event aimed at enhancing companies’ digital skills.

The event was held at BPI’s South Bank HQ, with Musicmetric, the digital music analysts, exploring how to read fan demographics and fan locations and how to discover which artists’ tracks are being most played or talked about.

The Digital Data Training Session addressed issues around knowledge, skills and everyday working to help improve business decisions and speed up processes.