Brands such as Coca Cola, O2, Blackberry and Volkswagen spent a record £100m on music in 2012, PRS For Music research has revealed.
The spend for music use in festivals, online and in artistic endorsements reached £104.8m, an increase of 6.09% from 2011, according to the stats published by PRS and music and entertainment strategists Frukt.
Artist endorsements or ‘sponsorship’ saw a 33% increase in brand spend from the previous year and brought in over £4.5m.
Digital campaigns including the ...
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