Brands spent a record £100m on music in 2012, PRS research reveals

RHIAN JONES

Brands such as Coca Cola, O2, Blackberry and Volkswagen spent a record £100m on music in 2012, PRS For Music research has revealed.

The spend for music use in festivals, online and in artistic endorsements reached £104.8m, an increase of 6.09% from 2011, according to the stats published by PRS and music and entertainment strategists Frukt.

Artist endorsements or ‘sponsorship’ saw a 33% increase in brand spend from the previous year and brought in over £4.5m.

Digital campaigns including the ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...