The official BRIT Awards YouTube channel received 15.7 million views over the course of its three-month campaign, with almost two million live stream activations outside the UK on the night of the ceremony.

That's 19% up year-on-year suggesting that although a TV audience of around 5 million may have been a disappointment for organisers, they saw satisfactory success online. The campaign lasted from November 28, 2013 to the week of the ceremony.

This year's show also drew an international YouTube ...