The Brit Awards has made an immediate impact at retail with Mumford & Sons' Babel leading a domination of iTunes' top album sellers by this year's winners and performers.

The standard version of the group's second Gentlemen Of The Road/Island album currently tops the iTunes chart, while the Deluxe version is at 17. The group were named best British group at Wednesday night's ceremony at the O2 Arena in North Greenwich, while they performed I Will Wait.

Island act Ben ...