“Norway and Oslo were not the most likely place to host a pan-Nordic music conference when we started out,” says by:Larm general manager Erlend Mogård-Larsen. “Gaining the position we have today has been both challenging and inspiring. It all comes down to determination and thinking outside the box.”
The Nordics’ premier showcase festival took place from March 4-7 seeing 7,000 festival visitors and 2,000 conference delegates from over 20 countries in attendance. “By:Larm is intimate,” adds Mogård-Larsen. “That’s one of ...
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