BMG Chrysalis UK has appointed Carla Tully as creative manager focusing on new business development, particularly in digital.
Tully joins from EMI Music Publishing where she spent the past two years as creative licensing manager.
Her appointment brings to seven the BMG Chrysalis UK synch team, explained Gareth Smith, VP of Synch and Marketing.
“The strength of the synch team is a real point of difference for BMG,” he said. “Carla fits the bill for BMG. She is young, musical and dynamic. Her brief is to work closely with brands and particularly with smaller digital agencies where the requirements are more project- and content-based, rather than the traditional synch approach.”
Tully’s appointment comes after a strong year for BMG in synch with around 650 deals struck during 2012.