Chaz Jenkins, former Head of LSO Live, has joined Universal Music Group International (UMGI) in a newly created role as VP, international marketing, Core Classical.
The appointment was announced today by Kate Farmer, SVP of international marketing, UMGI, to whom Jenkins reports.
UMGI manages Universal Music's businesses in more than 50 countries outside the United States.
In his new, London-based role, Jenkins will be responsible for the international marketing and promotion of all frontline releases from core classical artists signed to Deutsche Grammophon, Decca Classics and Mercury Classics.
Key priorities include rising stars such as Miloš and Nicola Benedetti, alongside established superstars Cecilia Bartoli, Anna Netrebko, Rolando Villazón and Daniel Barenboim, among others.
Jenkins began working for the London Symphony Orchestra in 1995 as marketing manager for their concerts, having started his career as a nightclub manager and promoter. He developed and launched LSO Live in 1999, the first “stakeholder label” in classical music.
The imprint collected its first Grammy Award in 2001 and became the first classical label to make its entire catalogue available for download and streaming.
Chaz Jenkins said, “I’m delighted to have joined Universal Music and to have the opportunity to help their amazing roster of artists reach the widest possible global audience. Deutsche Grammophon, Decca and Mercury each have exceptional plans for 2013, with both established and younger musicians.”
Kate Farmer commented, “I’m thrilled that we’ve been able to appoint someone of Chaz’s calibre and experience. The appointment underlines our commitment to classical music, and Chaz’s innovative approach will help us promote core classical repertoire and expand the audience for classical music in both the physical and digital spheres.”