CI in digital delivery deal with AWAL

Paul Williams
CI in digital delivery deal with AWAL

Consolidated Independent (CI) has signed a deal with digital distribution and marketing company AWAL to provide digital delivery services for its catalogue of more than 100,000 tracks.

AWAL, which was acquired by Kobalt Music Group earlier this year, will have access to CI's delivering supply chain platform. This will allow content deliveries to a global network of more than 200 digital stores and services.

Beggars Group, PIAS, Redeye, Virtual Label and Southern Record Distributors are also clients of CI which is a leading provider of digital supply chain services and holds content for more than 5,000 record labels. In July this year alone it made more than 1.44 million track deliveries.

Kobalt Label Services managing director Paul Hitchman, whose operation includes AWAL, said: "CI is the acknowledged market leading digital supply chain platform. Having this deal in place in conjunction with our state of the art content management and data reporting systems ensures that AWAL provides best-in-class digital distribution with an efficient supply chain assuring our route to market."

CI general manager Kieron Faller said his company was excited to have AWAL join its group of premier independent clients.

Faller added: "CI are enabling independents to compete on a level playing field with the majors, helping them to have access to the kind of technlogical capability otherwise only available to those with extremely deep pockets and a lot of specialised knowledge and expertise. Artists, fans, labels, distributors and servcies all benefit from options like CI."



Tags: Consolidated Independent, AWAL

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