Columbia Records has scored a season-long sync deal with F1's Lotus Team.

The partnership will see Columbia provide free regular streaming playlists on the new lotusf1team.com website.

Bespoke Columbia CDs and vinyl products, as well as music guests and performances throughout the season  are also planned.

Columbia's famous 'Walking Eye' logo will feature on the bodywork of the E21 car all season, whilst a selection of CDs from Columbia will be available at the team’s hospitality on Saturday and Sunday, ...