Concert subscription service Jukely has launched a London office as it begins its UK and wider European rollout.

Founded in 2013, Jukely analyses music taste data across social profiles via its app, matching friends, or friends of friends, with upcoming concerts near them.

Backed by key investors behind Spotify and Souncloud, its Jukely Unlimited service, which is already in operation in the US and Canada, enables subscribers to attend an unlimited number of concerts for a monthly fee of £25.