The Government's decision to stick with the findings of the Gowers Review - and refusal to accept the DCMS Select Committee's recommendation to extend copyright to "at least 70 years" - has effectively ended the industry's fight in the UK. But executives and lobbyists are adamant there is still a battle to be had - and an argument to be won. The term campaign will now set up camp in Brussels.

One lobbyist says, "In terms of domestic lobbying the ...