Apple has once again topped the annual UK CoolBrands survey, as other music-related companies register in the index's Top 20.
Aston Martin is in second place and Rolex third. Glastonbury Festival ranks at No.5, followed by a trio of tech brands: YouTube (No.6), Google (No.7) and Twitter (No.8).
BBC iPlayer is at No.16, followed by Sony (No.17), Sony Music (No.18) and Spotify (No.20).
Stephen Cheliotis, chairman of the CoolBrands council, said: "While Apple remained number one this year, question marks remain as to how long they might hold this position in the face of an increasingly competitive set of rivals.
"Overall the top 20 saw a definite swing back to luxury brands as the affordable everyday brands slipped back.
"Whether it's due to strong heritage, product quality or quite simply a correlation with the reviving British economy, this year's CoolBrands list shows an increasing number of luxury brands are back at the top of the cool list, reversing last years' trend of affordable everyday luxuries dominating."
The poll is assembled by a panel of 37 experts using votes - including designer Kelly Hoppen and model Daisy Lowe - from 2,000 consumers.
See the full Top 20 through here.