The new service, which CrowdSurge claim is a first, will allow acts to use their Facebook profiles to directly sell tickets and merch to their fans, as well as gathering data for future marketing campaigns.

Despite only being three years old, the company already has operations in London, New York and Los Angeles and is looking to set up offices in central Europe and Australasia in the next couple of years as sales increase.

"Last year we sold about 250,000 ...